Monitoring social media can provide a wealth of insights that inform effective marketing campaigns and boost your business goals. With the right tools, you can listen to conversations on popular platforms and understand how customers feel about your brand in real-time.
Learn about the features and benefits of the best social media listening tools available for businesses today.
What is Social Listening?
Social listening is the process of monitoring conversations across social media channels to gain insights into your audience’s needs and preferences. Using tools such as those mentioned in this guide, businesses can identify trends and gather intelligence on their target market, allowing them to craft more effective marketing campaigns and better serve customer needs.
Why Use a Social Media Monitoring Tool?
A social media monitoring tool can help you better understand customers, competition, and trends in your industry. It provides visibility into customer conversations and allows you to track brand sentiment and reputation, identify influencers and advocates, measure performance against competitors, optimize marketing campaigns, and protect your brand from potential crises.
Furthermore, a social media monitoring tool can also help you discover new leads and uncover business opportunities that would otherwise be difficult to find.
Brandwatch
Brandwatch is one of the top social media monitoring tools used by businesses today. It provides real-time insights into customer conversations as well as comprehensive wider audience analytics, which can help you to make more data-driven decisions.
Brandwatch’s advanced search capabilities let you easily filter through discussions and export the data for further review while their AI-infused Visual Insights platform is designed to highlight key consumer trends and behaviors at a glance.
Hootsuite
Another popular social media monitoring tool is Hootsuite. With Hootsuite, you can effortlessly search and monitor conversations across multiple networks with its built-in searchable database. It also lets you assign topics to different team members, track progress and customize analytics reports.
This comprehensive suite of tools gives marketers the insights needed to stay ahead of the game.
Talkwalker
Talkwalker is an AI-powered social listening tool that can provide real-time conversation tracking and analysis of millions of conversations on social media. It allows you to search for any keyword and get insights into sentiment, reach, audience demographics, and more.
Its powerful visual presentation shows detailed graphs and charts of your data in an easy-to-understand format.